‘There’s a point when keeping track of all of the interactions with them is nearly impossible without a strategy.

‘Imagine this: vital conversations with customers are lost within countless emails and sticky notes—some may even languish in spreadsheets. The pressure of it all becomes too much to follow.

‘Now imagine you have all of that essential information in one place. It’s streamlined, easy to access, and you can see where you’re at with every customer. That’s the difference between having a CRM and a strategy to go with it versus just hoping for the best.

‘When using HubSpot’s CRM software, Casio UK increased its revenue by 26%, its organic traffic increased by 12%, and last but certainly not least, there was a 496% increase in leads. These figures are hard to ignore’.